Tuesday, May 31, 2011

Naomi Campbell Offended by Cadbury


Naomi Campbell offended after Cadbury likens her to a chocolate bar...

From Vogue UK
NAOMI CAMPBELL is considering taking legal action against Cadbury, after it launched a new advert that compared her to a chocolate bar. The company unveiled a new campaign last week with a slogan reading "Move over Naomi, there's a new diva in town".


"I am shocked. It's upsetting to be described as chocolate, not just for me but for all black women and black people," Campbell told the Daily Mail. "I do not find any humour in this. It is insulting and hurtful."

The supermodel is exploring "every available option" over the images that appeared in supermarkets and national newspapers. Krafts Foods, the company that owns Cadbury, has removed the poster and has no plans to repeat it.

"It was certainly never our intention to cause any offence and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss," a statement from Krafts Food said. "Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offence to any section of society."