Last January Dr. Dre and Monster Cable Products parted ways four years after launching their super successful Beats by Dre headphone line [click here if you missed that].
Monster is hoping to have the same success with Swizz Beatz...
It was announced yesterday that Swizz Beatz had purchased a co-ownership stake in Monster Cable Products and would be taking on an integral role in designing the company’s strategy, planning and global partnerships.
“Monster has always been a go-to name for music electronics as well as a big part of music culture."
"Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!”