Thursday, February 07, 2013

Dr. Dre Out Swizz Beatz In


Last January Dr. Dre and Monster Cable Products parted ways four years after launching their super successful Beats by Dre headphone line [click here if you missed that].

Monster is hoping to have the same success with Swizz Beatz...

It was announced yesterday that Swizz Beatz had purchased a co-ownership stake in Monster Cable Products and would be taking on an integral role in designing the company’s strategy, planning and global partnerships.

Swizz explains,
“Monster has always been a go-to name for music electronics as well as a big part of music culture."
"Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!”

15 comments:

Anonymous said...

I saw so many people with those beats by Dre headphones I refused to buy them.I didn't like the symbol on them

Anonymous said...

Wow gOod for you SwiZZ - ^^^ you know damn well those earphones were dope as phucK

Anonymous said...

I have a pair of Bose Noise Cancelling Headphones that cost $50. When I let someone who owns a pair of Beats listen to them they always get mad and say I should've bought those instead. People need to read product reviews instead of buying something because a celebrity endorses it or because everyone else has it.I spent a 1/4 of the cost of a pair of Beats and have a better product. People paying $200 + for a pair of headphones are simply paying for Dre's endorsement and not overall quality.

Anonymous said...

@ 10.13

Too right! Bose are top quality, the speakers in those headphones are such that you can hear sounds that you don't normally hear when listening to your favorite tracks through most ordinary production-line headphones. The sound quality in Bose is absolutely crisp and immaculate with great bass.
With Beats headphones there's an overemphasis on bass, which i like but with some tracks it can be too bass heavy. Beats are alright but there's better on the market for the same money and cheaper. Shure and Sennheiser are also far better makes than Beats.

TruthBeTold said...

@ 10:13 you lying , bose cost around $300 , where the fuck you get them for $50 for? They fell of a truck?

I heard those headphones are shit ,I got Sennheiser and they are good

Anonymous said...

Bose noise cancelling headphones for $50. Liar, liar pants on fuckin fire!

Anonymous said...

They better get ready to get scammed. What's going on with that other "business" venture Swizzy was involved in?

Anonymous said...

"It was announced yesterday that Swizz Beatz had purchased a co-ownership stake in Monster Cable Products"

LOL, why swizz gotta purchase a stake in their company to launch his headphones? something doesnt sound right, oh yeah, they know hes married to Alicia keys and they gankin him for some cash...sucka

Anonymous said...

Alicia's fortune is about to go down the drain dealing with this be-beaked fool and his financial shenanigans.

Anonymous said...

^be beaked! Ha!

Anonymous said...

High end skull candy earbuds are great too. My high end Beats by Dre are tight. Just depends on when you wanna hear da BASS!!!

Anonymous said...

Please tell me how you change headphones to something new. They all go in your ears. So what new invention do you have Swizz? Your going to have Alicia to sing with them on stage, or have her walk around town with them on or have ALL of your kids to wear them when you have them? In other words...what the hell will you be doing that is so different?

Anonymous said...

How many headphones are gonna come out ?people who wanted them brought dres already.now more are coming out ? dont fifty got some also? this is crazy ....skull candy ,dre,fifty ,swizz ok whats up with headphones?

Anonymous said...

Trick Be Bold I paid $50 for my Bose headphones the day after Thanksgiving. Unlike you who probably shanked somebody for a flatscreen, I ain't gots to lie.

Anonymous said...

[Blind Gossip] Inside a green room at a recent big event. Three women, one man, all celebrities. Several relatives of one of the women were also in the room, along with a child or two, a couple of personal assistants and a few venue staffers. There was going to be a big audience, and nerves should have been riding high.

But the three women were all remarkably calm. Two were sitting quietly chatting with each other. The third woman was texting someone on her cell phone.

However, the man was not as calm. He was pacing back and forth, barking instructions at the third woman.

He became angry that she wasn’t giving him her full attention, and he grabbed the mobile device out of her hands. He discovered that she was texting another man. He started going through all of her texts. His voice started out low and he was swearing: “You mother f*ing b*tch!” As he scrolled through the texts, his voice got louder and louder until he was screaming at her. “YOU MOTHER F*CKING BITCH!!! YOU MOTHER F*CKING BITCH!!!”

The staffers looked nervously at each other, but no one else in the room seemed surprised by the outburst. No one moved to defend the third woman.

Apparently, they didn’t need to, because she jumped up and got in his face and started yelling and swearing right back at the man! She tried to grab the phone back from him, but he pushed her away and continued going through the phone and screaming at her, pushing her away, berating her, and started calling her every derogatory name for a woman in the book.

While it was shocking to the staffers that the two were going at each other so viciously, it was even more shocking to them that the two other women and the relatives and the personal assistants just sat there quietly the whole time, minding their own business through the screaming and the grabbing and the shoving! No one tried to shield the child/ren from what was going on, and no one tried to intervene in the fight. They have known the woman since she was single, and they have known her as part of a couple. The controlling behavior and the physical altercation and the swearing were all apparently just routine to them!

So, the next time you see this couple acting all sweet and loving and trusting and supportive and high class with each other in front of the cameras, know that it’s apparently a whole different story behind the scenes…

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