Amid the growing backlash over his date rape lyric on Rocko da Don's hit single U.N.E.N.O [click here if you missed that], Rick Ross has been dumped by Reebok...
In the statement to the media Reebok explains their decision.
"Reebok holds our partners to a high standard and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so."
"We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."