Friday, April 12, 2013

Reebok Drops Rick Ross


Amid the growing backlash over his date rape lyric on Rocko da Don's hit single U.N.E.N.O [click here if you missed that], Rick Ross has been dumped by Reebok...

In the statement to the media Reebok explains their decision.
"Reebok holds our partners to a high standard and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so."
"We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."

52 comments:

Anonymous said...

about damn time

Bee Gee said...

Ultraviolet (Feminist Group) said..
“We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross. This is a huge victory for women, for the 526 survivors of rape who were brave enough to publicly confront rape culture, and for the nearly 100,000 UltraViolet members who have poured their hearts and time into this campaign. This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences,”

Reebok said..
"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,"

So Reebok is basically sayin' that they didn't appreciate the whack ass excuse he gave as well as his pretense that it was a "misunderstanding". They also make it sound as if they would have considered keepin' him on if he had been professional and made a legitimate attempt to apologize.

(Dave Chappelle voice) Tough break nigga, there's always Wingstop..

Anonymous said...

Okay, so let me get this straight. You can lose endorsements and public favor based on some whack lyrics that suggest rape, but you can rap about putting holes in a man's chest and people will still like you?

Anonymous said...

Finally some good news.

Anonymous said...

^^ and all the "favorites" are guilty. Dre, Snoop, 50, DMX, Lil Wayne...all of them, but where were these concerned women when these clowns rap about violence and drugs and killing their own? Isnt THIS what has destroyed the "Black Community"? So the Rhino got dumped. What next? How many people are gonna get their heads blown off tonight in the ghettos across the nation. Lets take a tally.

Anonymous said...

Ooops! Failed to mention the HNIC- head nigga in charge, Jay Z. All the foul shit he raps about and he gets access to the white house. This country is disgusting.

Bee Gee said...

@7:11 - These corporations that sponsor cats like Ross respond to pressure from outside groups. In this case, feminist groups and other groups pressured Reebok, so they had to make a deci$ion. These feminist groups do not play, and in a nutshell the statement below was their warning shot to Reebok:

"We are appalled that Reebok would pay a spokesperson who brags about enjoying drugging and raping a woman," cofounder Nita Chaudhary said in a statement. "Reebok devotes a lot of time, energy, and money to marketing to women - and now they are paying a man who is literally bragging about raping us while absurdly insisting it can't possibly be rape if he doesn't use the word 'rape.'"

Probably was an easy decision. Drop this chicken wing eatin non-rappin 500lb walrus that looks funny rep'n anything related to a sports apparel company anyway, and get another dime-a-dozen rapper sponsor when the smoke clears.

Mad News said...

Well said Bee Gee

Anonymous said...

Lili said...

It's great that a feminist organization could get this taken care of because none of "our" organizations are targeting these negative influences. Smh

Things that make you say "Hmm" indeed.

Anonymous said...

I wish sports brands would hire athletes and athletic in-shape people and stop these endorsements with rappers who are NO WHERE near athletic but are alcoholics and druggies.
-Dotty

Anonymous said...

I ponder-----When they dropped him, Did he bounce, go splat, or did all the King's horses and men come to put him back together again??? *giggle*

Anonymous said...

^They dont care who they hire as long as he's the right color. They know sheeple will buy their shit regardless whose sellin it. They see Rick Ross as a black rapper that these kids can identify with. Reebok knows it doesnt take much to get our $ cuz our youth is that STUPID.

Bee Gee said...

^ Exactly. Reebok has been tryna get back up in the "urban culture" game for a minute now. But they're not about to lose their female customer base when they can much more easily replace this rapper for that rapper and keep it movin..

Anonymous said...

@Bee Gee...I agree. They just wanted this moron to give a whole-hearted apology, But he's too STREET to swallow his pride. I bet he can swallow a whole oven fryer in one sitting though. I feel no remorse for him, not an ounce.

Nichelle Nunya said...

@ 6:50...Thank you! Love your post!!

Bee Gee said...

Lmao @ 8:38am
Thank you 8:44am

Anonymous said...

Okay, so let me get this straight. You can lose endorsements and public favor based on some whack lyrics that suggest rape, but you can rap about putting holes in a man's chest and people will still like you? - 7:11 AM

rape survivors do not play. they have organized themselves into a large group within the feminist community so they can speak with one loud voice. i don't know if there is such a large group that has gathered around their survival of gun violence, or if rappers who rap about gun violence actually have any big product endorsement deals.

Anonymous said...

@8:28, insiders say they pulled his fatass with an electromagnet then released him back into orbit.

Anonymous said...

congratulations to the groups who protested! they accomplished something great! i will scratch reebok's name off of my list of companies not to support...

Anonymous said...

Good.

Honey Bun said...

Rape is a very serious crime lets not get it twisted and his lyrics were very graphic so this is a no brainer for Reebok ONCE the shit was stirred up, but I think the feminists had it in for him because I honestly don't listen to Rick Ross and would have never known that he rapped about rape on that one song and I doubt the Reebok executives knew or even cared until the feminists blew the whistle on him. I wouldn't have associate Reebok with rape had they kept him is what I'm saying. We'll see what his replacement is there are hardly any good candidates, Lil Wayne? Chris Brown? or maybe they will chose an unknown or forgotten cat that still raps about respect.

Anonymous said...

50 got his own Vitamin Water, and did Reebok as well. Dre did Hewlett Packard laptop and Dr. Pepper. Snoop did Hot Pockets and Adidas, Lil Wayne Mountain Dew and on and on and on. Theres no science to this. These ad agencies know Blacks are an easy target. Black rapper+product= easy sheeple $

Anonymous said...

I remember when i was sexually assaulted. A volunteer (who was a rape survivor) who was also caucasian, got out of her bed at 1am in the morning to come to the hospital to console me. (a ghetto black chick)

I will be forever grateful for her encouragement and support
And of course it was 1 of my own kind who assaulted me who probably felt the way rick ross and meek mill feels in their music
smdh

Anonymous said...

havent purchased reebok's since the 80's when they were actually "in" and i agree...a non athlete? marketing to whom? also, i understand it is entertainment and freedom of speech, but...these rappers need to learn, sometimes they go TOO far! and really, isnt rap as an art form dead anyway? who listens to rap?

Anonymous said...

why reebok call him "mr. ross"?? lmao. this nigga last name is roberts.

2 Grad Degrees said...

People seem to be upset that Rick Ross was dropped for rapping about rape yet he and others rap about drugs, killing people and everything else. Well guess what...that's OUR fault. We (the black community) have allowed rappers to put out stereotypical, demeaning images of our people for years. The point is if you have a problem with this DO SOMETHING ABOUT IT!!! Don't complain that these women took the INITIATIVE to protest Rick Ross over his blatant disrespect of women. Congratulations to them on running an effective, targeted campaign. Ultraviolet correctly targeted Reebok because when the record companies/artists start losing money is when they'll start paying attention. Let's learn from this. Our voices can be heard and can make a difference. Let's be motivated to stand up and speak out against the negative messages directed at our communities. Many of these rappers are talented but many take it way too far without regard to the influence of their words. In the future, let's agree to do better and call them out when they put out music that hurts the community but increases their personal wealth. We have complacently sat on the sideline for years and complained at what's happening through the images in the media (rappers, reality shows, etc.) but have done little as a community in response. I personally have been motivated as a result of this campaign to do better in this regard. I will not support any artist that is completely reckless with their words and doesn't care how our communities are damaged as a result. No other "group" is going to do this for us. Why should they? If we allow artists to define our communities with images of murder, strippers and drugs yet still run out and buy their albums and attend their concerts... why should anyone else care?!? Seriously. Do you think Jewish, Asian, white people would ever allow this kind of BS! Hell no! Even today, we don't realize our minds are so messed up from slavery... Many of these rappers are doing exactly what our people we were taught by the slavemaster - to not care about the community but themselves (house slave/field slaves, Uncle Tom mentality)... but at some point we have to wake the f*/k up and do something to stop this downward spiral! Instead of being annoyed/frustrated/irritated/pissed about what we see let's actually do something to change it. I plan to. Hopefully others will as well. Enough is enough!

Anonymous said...

@8:28am

Comedy fail

Anonymous said...

Applause for Reebok...it's about time all of these rappers over 30 understand they do have a responsibility with the God given platform they have via HipHop. Whrn ur 30+ w kids at some point you evolve personally, professionally & emotionally. Like it or not, these niggaz need to take "some" responsibility for the poison they keep feeding our youth. EXAMPLE: Lil Wayne who has a teenage daughter listening to her father degrade women & glorify drug use...

I wonder if Toya changes the station or buys the clean version of his music for her daughter...

Anonymous said...

I personally have been motivated as a result of this campaign to do better in this regard. 10:00 AM

me, too.

Anonymous said...

9:38 AM very touching story. god bless.

Anonymous said...

Anyone watch this show, the first 48? Its a crime show (real, no drama) that documents how detectives rush to solve murders within 48 hours of the crime. Its almost always based in the ghettos. The other day, they had an episode about a couple that was murdered in the ghettos of Kentucky. Shit, I didnt know there was a such thing. Lets just say, I've seen NY ghettos and this was worse. Just a total embarassment.

Anonymous said...

Judging from the sales of hip hop in the last few years hip/hop is dying a slow death. I'm ready to attend its funeral. Lord forgive me. I'm not rejecting being black or black people, but the entire cultura of hip/hop has helped destroy our people. But we allowed this to happen. I will not support any negative music

Anonymous said...

@09.38 - God bless you. Totally agree. This Rick Ross news was the right decision. This feminist group got mobilized and got shit done. Good for them.

Anonymous said...

10.00- Well said.

dreadee said...

I wanna know why he endorsing sneakers and that dude can't tip toe anymore, much less run 100 meters.

Bee Gee said...

@10:44 - That's just mainstream hip-hop which does seems to be ready to be put outta its misery. But there's plenty of life underground.

Anonymous said...

I HOPE REEBOK WILL GIVE HIM A SPORTS BRA BEFORE HE QUITS.

Anonymous said...

Many business uses rap artist because they feel they are the ones that can bring in the Black communities to buy their product. Many companies are desperate to build their business. If you can remember in the Reebok commercial with Rick. His feet was hanging out the side of those shoes and he couldn't lace them up. To be real the group that sole that campaign to Reebok need not to be paid and their ass whipped.

Anonymous said...

@11:17am LMAO! I know right!

I wish more people would drop Lil wayne for that rude and gross lyric about Emmitt Till

Anonymous said...

@ BEE GEE...said "...So Reebok is basically sayin' that they didn't appreciate the whack ass excuse he gave as well as his pretense that it was a "misunderstanding". They also make it sound as if they would have considered keepin' him on if he had been professional and made a legitimate attempt to apologize."


------- EXACTLY! - case closed.


Bee Gee said...

Lmao! @ 11:17

Anonymous said...

How was his fat ass endorsing athletic gear, anyway, with his elephant feet?

orchidjones said...

content-not funny
comment-8:28/1:02...funny as hell

Hip Hop(e) Writer

Anonymous said...

@9:41AM... so you're a follower?

Nicky Scripty said...

I have a friend that the exact thing that Ross is rapping about- it happened to her Two Days before he dropped the song. She felt bad, because she left her drink and someone put something in it. She woke up in a strange apartment with a strange dude, no purse, no ID, no car,no keys, no clue.
She has been going to test (HIV, Hep. C, Ceverical Cancer) for three weeks, the poilce reports, it's so much...and what messes with her the most is
"She don't know" what he did to her body while she was passed out, did he take photos, he he make a video, did others watch, did he invite another man to help...she doesn't know...and she has to live with that for life!
F*** Rick Ross, sent him to Detroit (hometown) and let them have at him! You know how the 313 rolls right?

zeeedeee said...

The batte may have been won but there is still the war.....i dont spend any $ on trash music rap or not but that doesnt stop tv or radio from playin it....its true that collectivly black people should shut this nonsense down....i am inspired to do better but what to do?

Anonymous said...

What was this dumb nigger thinking?

Anonymous said...

Thank you @10:18am and
10:50am
May God bless you too

Anonymous said...

Hey MR. ROSS (Roberts) YOU ARE FIRED. YOUR CAREER ENDED TODAY.

TarHEEL23 said...

I can't lie, I am a fan of ROZAY....But I will say all his ass had to do was fuckin apologize and tell them what they wanted to hear which is" I am a lying fat ass nigga who doesn't have the balls(none that I can see anyway) to rape a bitch, I thought it was cool to say and besides that it rhymed."

Anonymous said...

Hey @6:05. SHUT THE FUCK UP. You just as slow as the motherfucker that wrote that stupid shit.

Anonymous said...

Well Well Well. I still consider this a victory as we as a people are slowly but surely waking up. We're all not a dumb as the power structure wants to believe that we are.

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