Saturday, January 21, 2017

Tidal Accused of Faking Subscription Numbers


Jay Z caught lying about the number of subscribers to his music streaming service Tidal..?

From The Verge
According to a lengthy report from the Norwegian newspaper Dagens Næringsliv, Tidal has been inflating its subscriber totals to the public since the company was acquired by Jay Z two years ago. Dagens Næringsliv says it obtained internal reports from the streaming service that show Tidal only had 350,000 subscribers in September 2015, the same month when Jay Z tweeted that Tidal had reached 1 million users.
And when Tidal announced it reached 3 million subscribers back in March, its monthly report to the music labels stated it had 1.2 million activated accounts and 850,000 subscribers, according to the publication.
Fun Fact: The blurb introducing the story on Dagens Næringsliv reads,
"When 16 of the world's biggest pop stars, one a convicted cocaine smuggler and a former Israeli intelligence officer was not able to obtain enough customers to Jay Z's Tidal, the company began to inflate subscription numbers."