Beyoncé Marks Birthday with Sir Davis Retail Launch

Last month Beyoncé launched her new liquor brand, Sir Davis Whisky, available only for pre-order [click here if you missed that].

Today, on her 43rd birthday, Beyoncé released a new ad announcing Sir Davis' global retail launch...

Beyoncé narrates her gorgeous new ad for SIRDAVIS, launching globally today.https://t.co/n2rpFXIu6p pic.twitter.com/7luUnQdbwl

— BEYONCÉ LEGION 𐚁 (@BeyLegion) September 4, 2024

PR NewsWire reports

SirDavis, the groundbreaking new American whisky founded by Beyoncé Knowles-Carter in partnership with Moët Hennessy, is now available for purchase online and in select stores. Following an overwhelming pre-order period that began on August 20, SirDavis can now be purchased and enjoyed by consumers nationwide.

SirDavis is available for purchase online nationally as well as at retail in California, Colorado, Florida, Georgia, Illinois, Louisiana, Maryland, New York, Tennessee, Texas, and Washington D.C. Additional markets are slated for distribution over the coming months. Additionally, the whisky is available at select retail locations in London, Paris, and Tokyo.