Sean "Diddy" Combs inked a multi-year deal to develop the Ciroc vodka brand — one of Diageo PLC's superpremium lines — for a 50-50 share in the profits. Diageo said the agreement could be worth more than $100 million for Combs over the course of the deal, depending on how well the brand performs. "It is not an endorsement deal," Combs told The Associated Press on Tuesday night. "This is something that will have my daily attention." Combs said he wanted to work with Diageo because the company understood that "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder."
Wednesday, October 24, 2007
Diddy Signs Ciroc Vodka Deal
Sean "Diddy" Combs inked a multi-year deal to develop the Ciroc vodka brand — one of Diageo PLC's superpremium lines — for a 50-50 share in the profits. Diageo said the agreement could be worth more than $100 million for Combs over the course of the deal, depending on how well the brand performs. "It is not an endorsement deal," Combs told The Associated Press on Tuesday night. "This is something that will have my daily attention." Combs said he wanted to work with Diageo because the company understood that "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder."
You Know Ain't Norhing To Talk About When We Start Talking Bout Ed Lover But...
Ed beat an assault case brought by a woman who says he cold cocked her and left her face permanently scarred. Lover, 43, was sentenced in Manhattan to seven days' community service for the December 2005 confrontation at Duvet on West 21st Street. In pleading guilty to a violation, Lover, a morning DJ on Power 105.1, did not admit punching the woman as originally charged, and will not have a criminal record. The plea left victim Letitia Belford, 28, from Middlesex County, dumbfounded and furious at prosecutors. Belford said she had eyewitnesses ready to testify that Lover - real name James Roberts - cold-cocked her out of nowhere as she argued at the club with Lover's gal pal. But prosecutors knew Lover had his own friends ready to testify that Lover punched her in self-defense after she threatened him with a glass - which she adamantly denies.
OJ Defendants Plead Guilty
Two co-defendants pleaded guilty yesterday to reduced charges in the O.J. Simpson armed-robbery case...
T.I. Incriminates Himself in Latest Interview
Before he went to jail for illeagally trying to purchase a bunch of semi-automatic weapons and silencers, T.I. did an Interview with Complex Magazine.
Complex: Have you seen [Ludacris’s manager] Chaka Zulu since you had an altercation with him back in June?"
T.I.: I've seen him, but I didn't speak to him. That situation was whatever. If you come out your face and say something, then you can expect me to go off. You should watch your mouth. I think my manager spoke to him. I got a great life and wonderful children, and I do intend to be here to guide them for the rest of their lives, and that’s what’s most important to me. Maybe when I was 18 or 19 runnin’ the streets and shootin’ pistols, but I’m not gonna blow that for one of these cats who don’t happen to live by the same principles as me."
Tuesday, October 23, 2007
Karrine Steffans Covers Black Woman Magazine
Is it really such a big deal that Karrine Steffans is on the cover of Today's Black Woman magazine? Debates are raging across the Internet on whether or not she deserved the cover, but the point of selling magazines is to sell them right? Before this came up, I didn't even realize TBW was still in print.
Foxy Brown In Solitary
Fox Boogie got 76 days in the hole y'all! You thought she was gone start acting soft once she got on lock down? Fox was fighting in the chow line, refused to take a drug test and has been verbally abusive towards the guards. Your girl be locked up in solitary confinement for 23 hours a day. She gets one hour to see visitors, meet with an attorney, go to the library or exercise in a rec area away from the general-population inmates.
Bad Boy Loses $4 Million Lawsuit Over Unauthorized Sample
A judge ruled in favor of a music publishing company that sued Sean "Diddy" Combs, Bad Boy Entertainment and Justin Combs Publishing over an illegal sample contained on Notorious B.I.G.'s classic song "Ready to Die..."
Are You Surprised?
Kelly Rowland's mini concert tour is in danger of being cancelled due to low ticket sales.
Whitney Houston Cancels UK Concert Last Minute
Whitney Houston pulled out of her comeback performance last week at London's Fashion Rocks event at the last minute. Instead, she came on stage and said only, "I will always love you" into the mike and introduced the next act. British reports claim, "Whitney rehearsed that morning but pulled out, complaining of a sore throat. She had to be replaced by Patti LaBelle."
The Vixen Diaries Hits the NY Times Best Sellers List
After debuting at number 6 on the New York Times Best Sellers list three weeks ago, Karrine Superhead Steffans' new book, The Vixen Diaries, tumbles down to number 16.
Mel B Takes Hubby's Name Off Her House
Trouble in paradise? Mel B took husband Stephen Bellafonte's name off her $5 million Hollywood Hills home. Reports claim Steve was happy to do it because he doesn't want her money.
Monday, October 22, 2007
Diddy Sued For $4 Million
Last week P Diddy jumped on this dude named Steve Acevedo. A few weeks before that his bodyguards jumped on this guy named James Walton. James served Diddy on Friday at the Sean John flagship store during the launch party celebrating Diddy's new Sean John women's line. They say Diddy slapped the papers to ground, but one of his flunkies later picked them up.
Joumana And Jason Divorce Heating Up Again
At first Jason Kidd and his wife Joumana's divorce was real dirty, with each accusing the other of outrageous abuses. Then they made a truce to stop airing their dirty laundry in public and everything seemed civil between them. Not Anymore...