Swizz Beatz, who was just named global creative director for Reebok [click here if you missed that], just took on a similar position with Lotus...
Lotus released a brief statement explaining their decision.
1. Like Group Lotus, he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
