Monday, December 30, 2013

Diddy Getting In the Tequila Business

After turning Ciroc Vodka into a $100 million franchise Diddy is adding another liquor brand to his portfolio...

According to reports Diddy is partnering with top self DeLeon Tequila.

Diddy is expected to kick off his DeLeon launch at his annual New Years Eve party on Star Island in Miami.

DeLeon retails for $140 to $825 a bottle.