Friday, June 08, 2018

Budweiser Drops Made In America Sponsorship


This week Jay Z announced the line up for his annual Made in America Music Festival [click here if you missed that].

This year he'll have to do it without the help of his biggest sponsor...

Today Budweiser announced they would not be sponsoring this years Made in America Festival and would focus instead on Country Music fairs.

Budweiser made the decision after a study showed Country Music fans drink more beer than other music genres.

Fun Fact: Budweiser is the biggest sponsor of music festivals.

22 comments:

dreadee said...

Get Puffy to have Ciroc sponsor it.

Anonymous said...

2:02.. good one!

Anonymous said...

Jay's been looking tired and old lately - this is a big blow to his festival and pocket but life goes on.

Anonymous said...

get House of Dereon to sponsor it.

Anonymous said...

@2:27 ������

Anonymous said...

This is 2:47 @2:27 I was trying to put laughing emojis but question marks showed instead

Anonymous said...

Budweiser dropped the northerly island rapfest and the la summer jam. Divesting from the urban market. Always wondered why they were there in the first place. We don't drink no bud. Lol jay should make a beer.

Anonymous said...

Jay's babies are gorgeous!

Chrissy Snow said...

I guess Budweiser has finally realized the hip hop market is no longer profitable. We of course knew that years ago.

Anonymous said...

Hip hop is the biggest genre of music right now. I will agree that they don't drink no damn Budweiser. I can't even name one song old or new where Bud is even mentioned. Dusse, ciroc, Cristal but no Bud unless it's smokeable.

Sidenote: Budweiser superfest used to be HUGE back in the 90s for urban talent.

I am not Tyrese said...

The bud not the beer because the bud makes me wiser

Merkaba Morris said...

May they are jus tired of looking at Ellie Mae and Jed Clamped...

Anonymous said...

3:31

80's and 90s.
I remember the Bud Superfest

Anonymous said...

I'm having a hard time believing in their reasons, when I know they haven't even taken not one can or bottle of Budweiser out from any neighborhood "hood" store. This may have something to do with something else, concerning the Carters. Whether anyone is drinking Bud or not, you can find it everywhere and especially at big events.

Anonymous said...

Hey the 900 million dollar man doesn't need them, he's got his own champagne company lmao

Anonymous said...

Who still drinks Budweiser but yppl?

Anonymous said...

Just throwing out there Limeritas and Peachrotas are my shit!!!

Anonymous said...

Peachritas

Just an observation said...

Budweiser spent about 10 million into sponsoring Budweiser made in America and don't feel they are drawing enough profit off of these two and their lame ass line up. Their focus is NBA and country music, where the money is guaranteed.

Anonymous said...

It's not like Philly is a Budweiser Market & I'm sure they will secure another sponsor. shit happens

Rocknation said...

It's unlikely that it took Budweiser six years to notice that C&W fans buy more beer, and announcing their pullout two days after the lineup was announced undermines the story of their contract expiring.
It's more likely that Budweiser is concerned about hiphop's increasingly toxic public image and potential for violence both on and off stage. They may not be happy about Meek Mill headlining given his legal issue, or that the crews of scheduled performer Rich The Kid and Uzi Vert got into a fight in a Philadelphia Starbucks earlier this week.

Anonymous said...

It's more about his falsifying of record sales and the court case he's involved in. Also his low record sales. Nobody is buying these garbage rappers music in comparison to Country, its laughable. Budweiser is shit beer anyway. Would have never wanted their sponsorship. Jay Z is a complete sell out.

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