Thursday, April 04, 2019

Beyoncé and Ivy Park Partner with Adidas


Beyoncé partners with Adidas to create a new athleisure line...

From The Business Insider
Beyoncé is partnering with Adidas in a groundbreaking move for the athleisure industry.
On Thursday, the singer and the sports retailer announced a new partnership, with plans to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items. Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park.
"This is the partnership of a lifetime for me," Beyoncé said in a statement. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business."

14 comments:

Tippie Hippie said...

Great news I still don't buy her stuff!

LFrich said...

Ivy Park didn’t sell well. They had that shit on discount at Nordstrom’s. The thing is, what she’s pedaling and her age doesn’t match. Women in 35+ don’t want a large logo emblazoned on their shirt. It’s childish and immature. This is stuff that teens and people in their 20s would wear. Maybe she should design stuff that’s a bit more discreet and leave the IVY PARK ads to the young folk.

Anonymous said...

Hope she hires a REAL designer and gives them the credit for it.

Niyabinghi/ObeahWomanWarrior said...

Snitch where are the pictures posted over at Sandra Rose of her 3 children, beautiful kids, with lil Sir looking like his momma.

Tippie Hippie said...

@4pm ITA

Anon said...

See Lavar Ball, this is how you do it.

Anonymous said...

No one bought House of Dereirre either

Anonymous said...

@4:00

I'm 33 and I wear sweatshirts with large designs on my FREE TIME. There are youthful designs for all adult ages.

And Beyonce needs to retire. Sick of her and her ugly ass family.

☛☢Twitter☺Fingers☢☚ said...

To hit the gym, I can see women 30+ wearing this athleisure, but the problem is that there are so many brands out there as well as on Instagram. Too many brands and ain't no one got time to buy more athleisure.

Unknown said...

6:11-Ugly as soon family? I don’t give a damn what her family looks like but yo ass on some disrespectful shit while you posting in anonymity

Anonymous said...

Can't knock the hustle. Sir looks like his momma, same body type but has Jay's mean scowl. The girls have the Carter body and are really beautiful. That picture was no leak, it was put out there for PR.

Anonymous said...

This will totally take Beyonce's career OUT OF THE DUMPSTER!!!

[UPDATE: No, it won't.]

Anonymous said...

the picture was super cute...Sir looking just like his mama!
I wonder if they can fix the genes like that? Not that interested to google it, cause Idgaf...I don't want to think about fixing genes and that type of medical warfare....

Anonymous said...

@10:27 Sir looks nothing like Bey none of J kids look like B, who is the real egg donor who knows but Sir looks like TI the rapper just like Blue looked like Drake, too funny

Too bad no one with real money is checking for B or J or their kids anymore, they don't do social media enough to make a dent in the market and more unlike Kim K or Cardi B

https://www.instagram.com/p/BvzR-K0lb0g/?utm_source=ig_embed

https://images.rapgenius.com/12a9ffa3032e65a3f04e56fc5a24c958.550x547x1.png

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