Tuesday, March 14, 2023

Diddy Interested in Buying BET


Last week it was announces that media moguls Byron Allen and Tyler Perry were interested in buying the majority stake in BET [click here if you missed that]. 

Now Sean 'Diddy' Combs has tossed his hat in the ring...

From Variety
Sean “Diddy” Combs is entering the race to buy BET, joining fellow media moguls Tyler Perry and Byron Allen as they vie to purchase a majority stake of BET Media Group amid reports that owner Paramount Global is exploring a sale of the asset, Variety has confirmed.
Run by CEO Scott Mills, BET Media Group includes BET, BET+, VH1 (which was moved under the group in a restructuring at Paramount last November) and BET’s production arm, BET Studios.
A source close to Combs tells Variety that the global music icon and record executive turned multi-industry entrepreneur is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.”

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