Friday, February 23, 2024

Tyler Perry Halts Studio Expansion Over AI Advancements


Movie mogul Tyler Perry raises the alarm for filmmakers, announcing he is no longer moving forward with an $800 million expansion of Tyler Perry Studios, because of incredible advancements in artifice intelligence...

Over the past four years, Tyler Perry had been planning an $800 million expansion of his studio in Atlanta, which would have added 12 soundstages to the 330-acre property. Now, however, those ambitions are on hold — thanks to the rapid developments he’s seeing in the realm of artificial intelligence, including OpenAI’s text-to-video model Sora, which debuted Feb. 15 and stunned observers with its cinematic video outputs.
“Being told that it can do all of these things is one thing, but actually seeing the capabilities, it was mind-blowing,” he said in an interview with The Hollywood Reporter on Thursday, noting that his productions might not have to travel to locations or build sets with the assistance of the technology.
As a business owner, Perry sees the opportunity in these developments, but as an employer, fellow actor and filmmaker, he also wants to raise in the alarm. In an interview between shoots on Thursday, Perry explained his concerns about the technology’s impact on labor and why he wants the industry to come together to tackle AI: “There’s got to be some sort of regulations in order to protect us. If not, I just don’t see how we survive.”
I have been watching AI very closely and watching the advancements very closely. I was in the middle of, and have been planning for the last four years, about an $800 million expansion at the studio, which would’ve increased the backlot a tremendous size, we were adding 12 more soundstages. All of that is currently and indefinitely on hold because of Sora and what I’m seeing. I had gotten word over the last year or so that this was coming, but I had no idea until I saw recently the demonstrations of what it’s able to do. It’s shocking to me.
I no longer would have to travel to locations. If I wanted to be in the snow in Colorado, it’s text. If I wanted to write a scene on the moon, it’s text, and this AI can generate it like nothing. If I wanted to have two people in the living room in the mountains, I don’t have to build a set in the mountains, I don’t have to put a set on my lot. I can sit in an office and do this with a computer, which is shocking to me.
It makes me worry so much about all of the people in the business. Because as I was looking at it, I immediately started thinking of everyone in the industry who would be affected by this, including actors and grip and electric and transportation and sound and editors, and looking at this, I’m thinking this will touch every corner of our industry.
I just used AI in two films that are going to be announced soon. That kept me out of makeup for hours. In post and on set, I was able to use this AI technology to avoid ever having to sit through hours of aging makeup.

2 comments:

Anonymous said...

AI will soon do everything

LOLOL said...

What's real and what's not. Cat Fishing Folks on social media was just the start of it all. Now it's real.
Soon we want be touching or feeling anything tangible. It will all be through site. Humans need to touch, smell, feel in order to use all our senses.

Post a Comment

Commenting Rules: Please watch your language. Disguise curse words if you must use them and do not threaten or attack other commenters.

Comments violating the rules will be deleted.