AMC Movie Theaters CEO admits leaking Beyoncé Renaissance concert film news after keeping Taylor Swift's Eras concert film a secret...
From Variety
Adam Aron, the CEO of AMC Theatres, expects that AMC will unveil “two to three” concert films a year and recently expanded the company’s distribution team, underscoring its commitment to releasing its own movies.
Hollywood studios, which regularly work with AMC, aren’t thrilled about the chain’s foray into distribution, feeling that the exhibitor is encroaching on their territory. Theater owners, too, feel slighted by the arrangements with Taylor Swift and Beyoncé. AMC was the only chain to know about the existence of those films in advance, so it could put tickets on sale first.
“We couldn’t blow Taylor’s secret,” Aron explains. “And those theater chains who groused to you? They grossed $100 million in ticket sales. It’s not like they sold diddly.”
To soothe bruised feelings, before Beyoncé’s film went on sale, AMC gave its competition a super-secret heads-up: Don’t tell anyone, but be ready to put tickets on sale.
“At least half a dozen movie circuits leaked the news,” Aron laments. “Beyoncé was seriously thinking about not doing the movie at all because the secret was blown. So, they didn’t keep their word.”
