Jay Z and Roc Nation Extend NFL Partnership

Last month Hip Hop fans were furious with Jay Z after he chose Kendrick Lamar instead of Lil Wayne for the Super Bowl LIX halftime show in New Orleans [click here if you missed that]. 

They're really going to be mad now...

From Vibe

JAY-Z and Roc Nation have officially extended their deal with the NFL. Bloomberg reported that NFL Commissioner Roger Goodell confirmed the extended partnership during the league’s annual owners meeting in Atlanta.

Goodell detailed the working relationship with Hov and Roc Nation as “mutually positive” before saying that, “I’m not sure either one of us really spend much time talking about contracts. Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”

As for the finer details regarding the contract, the money and its worth are currently unknown. ESPN reported that the first deal between Roc Nation and the NFL struck in 2019 was worth $25 million. The initial deal was built on boosting “the NFL’s efforts around social justice” and to leading “the league’s endeavors in music and entertainment.”