On Christmas Day Beyoncé performed for the first ever Netflix NFL game halftime show [click here if you missed that].
More than 27 million people tuned in...
From The Guardian
LeBron James and the NBA are going to have make room for the NFL on Christmas.
That shouldn’t be a problem. Both leagues were winners on Wednesday.
Netflix set records as the most-streamed NFL games in US history while the NBA had its best holiday numbers in five years according to Nielsen.
The NFL and Nielsen said 65m US viewers tuned in for at least one minute of one of the two NFL games.
The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 24.3m while Kansas City’s 29-10 win at Pittsburgh averaged 24.1 according to early viewer figures released by Nielsen on Thursday.
Both NFL games surpassed the previous mark of 23m for last season’s AFC wild-card game between the Miami Dolphins and Chiefs on Peacock.
Viewership for Ravens-Texans peaked with the Beyoncé Bowl. The nearly 13-minute halftime performance averaged over 27m viewers.
The viewer figures include the audience on Netflix, mobile viewership on NFL+ and those who tuned in on CBS stations in Pittsburgh, Kansas City, Baltimore and Houston.
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