Drake Files Defamation of Character Lawsuit Against UMG Over Not Like Us

Last night Canadian rapper Drake withdrew his lawsuit accusing Universal Music Group and Spotify of conspiring to artificially inflate the popularity of Kendrick Lamar's Drake diss track, "Not Like Us [click here if you missed that]." 

Instead Drake is going after UMG for defamation of character...

From TMZ 

Drake is not backing down in the war against his own label, in fact he's now upped the ante by suing Universal Music Group for spreading the "false and malicious narrative" he's a PDF file ... TMZ Hip Hop has learned.

Drake filed the defamation case Wednesday morning in federal court in NYC ... ripping UMG for releasing and promoting Kendrick Lamar's vicious diss track, "Not Like Us." In the docs, obtained by TMZ Hip Hop, Drake says UMG knew full well Kendrick's lyrics, and images in the music video, referring to Drake as a PDF file were false and dangerous.

In the suit he calls Kendrick's hit -- filled with "inflammatory and shocking allegations"-- was a "gold mine" for UMG ... and he says they had an ulterior financial motive in promoting it.

Drake claims his label was doing everything it could to pump up "Not Like Us" because it knew it would devalue his music and brand ... and, therefore, give UMG leverage in future contract negotiations with Drake.

Keep in mind, Drake's last UMG contract, signed in 2022, was a blockbuster deal worth a reported $400 million!

Drake says he's got bot receipts to show just how far the label went to turn Kendrick's song into an anthem. According to the suit, UMG paid a third party to use bots to increase the song's streams by at least 30 million -- and engaged in a "pay for play" scheme with at least one radio promoter.

He claims UMG attached the label "chart-topper" to "Not Like Us," despite knowing that title was based on fraudulent data.

It's also clear Drake's very mindful of what's going down in New Orleans next month -- in the suit, he claims UMG was in on getting Kendrick the Super Bowl Halftime gig ... so, the song could be performed on that massive stage, which he calls "one of the most significant (and viewed) cultural events of the year."

Interestingly, Drake isn't going directly after Kendrick in the suit -- in fact, he says, "This lawsuit is not about the artist who created 'Not Like Us.' It is, instead, entirely about UMG, the music company that decided to publish, promote, exploit, and monetize" the song which it knew contained false claims.