Rapper Cardi B partners with Revolve Group for a new apparel and beauty brand...
From WWD
Now Cardi B is further expanding her empire by joining forces with Revolve Group, the California-based fashion and lifestyle retailer, in an exclusive multicategory venture. The partnership marks the artist’s first owned apparel and beauty brands — and Revolve’s expansion into beauty.
And the partners are thinking big: Through this venture, the collective group has its sights set on becoming a billion-dollar fashion and lifestyle multibrand powerhouse, starting with beauty and fashion brands.
“People have been expecting both from me. My beauty line, people have been expecting that, like an album,” Cardi B told WWD during an exclusive interview, clad in a custom curve-hugging, tailored white blazer dress — a preview of her upcoming collection. The rapper’s highly anticipated second album is set to release later this year.
“When something is so expected, people want it to be the best, or, they want it to be the worst so they can be like, ‘Haha you don’t know about s–t b—h!’ People expect the best from both fields. We have to come in strong,” the rapper said.
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