Cécred sales have already surpassed predictions...
From Glossy Media
Ulta Beauty pulled out all the stops to celebrate its official launch of CÉCRED hair care on Sunday night, including an influencer-focused event with a personal appearance by founder Beyoncé Knowles-Carter, a hair show hosted by vice chairwoman Tina Knowles and a who’s who of Ulta Beauty’s executive team.
“This actually could be [Ulta Beauty’s] largest launch, period, in our history, because I have a little fun fact for you,” Ulta Beauty CEO Kecia Steelman said during her event welcome speech Sunday. “I’ve been checking sales a little bit, and just our e-commerce sales today alone have already doubled what we thought we would do in an entire week.”
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