The case has been settled...
From Deadline
Byron Allen‘s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a lawsuit over the fast food giant’s alleged lack of support for Black-owned media companies.
McDonald’s defeated the complaint in 2024 in the U.S. District Court for the Central District of California, but Allen appealed. The parties announced the settlement Friday, though no financial details were disclosed.
Under the settlement, McDonald’s will still buy ads from ESN, which controls a range of broadcast and streaming properties, “in a manner that aligns with its advertising strategy and commercial objectives,” a press release said. and ESN will dismiss its lawsuit against McDonald’s The fast food company is not admitting any wrongdoing and the press release affirmed that the ads sold will be priced at market value.
“We are pleased that Mr. Allen has come to appreciate McDonald’s unwavering commitment to inclusion, and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonald’s supplier relationships,” McDonald’s said in a statement. “Our company’s unique three-legged stool model relies on mutual respect, and we look forward to ESN’s contributions to the betterment of our system.”
5 comments:
Date/marry Yt but calls out on discrimination. LOLO
Even when we succeed at pulling ourselves up by our own bootstrap, they will still try to keep us down. God help us!
Right. He praises his Black mama but marries and leaves his legacy to YT.
Begging for McDonald’s ADS. Geez.
Byron is just realizing that having a white wife in this day and age doesn’t matter. At least to get a McDonald’s commercial.
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