Highest 2 Lowest Bombs at the Box Office

Fans fail to show up for Spike Lee's new movie, "Highest 2 Lowest," starring Denzel Washington and A$AP Rocky...

From Variety

At the Cannes Film Festival premiere of “Highest 2 Lowest” in May, all eyes were on the crime drama’s fourth lead: A$AP Rocky. The “Everyday” rapper’s very presence at the Palais sent photographers into a frenzy before he and partner Rihanna were whisked away to the film’s exclusive beach party, followed by an early-morning yacht bash sponsored by Ray-Ban. Despite all the fanfare and a riveting performance in which Rocky held his own opposite two-time Oscar winner Denzel Washington, “Highest 2 Lowest” barely made a whimper at the box office when it arrived in roughly 300 theaters on Aug. 15. In fact, the final numbers were likely so weak that A24 and Apple Studios took the unorthodox step of not releasing box office numbers at all.