From The Hollywood Reporter
Kevin Hart the actor and comedian wants Kevin Hart the brand to outlive is career in Hollywood.
Hart on Tuesday inked a wide-ranging deal with Authentic Brands Group, giving the IP licensing giant rights to his name, with Hart becoming a shareholder in the firm. Hart and ABG will co-manage the “Kevin Hart” brand, bringing it to new verticals and business areas, including consumer products, digital platforms, and live experiences.
11 comments:
Look up what happened to Pierre Cardin's name once he licensed it.
Look up what happened to Halston name once he licensed it.
Look up what happened to Halston name once he licensed it.
Money drying up because he was NEVER funny.
After they got your name, music, catalog, they take you out
Apparently “The Salters” own Kevin Hart now. He don’t know it yet. He had a price and they paid it. Expect to see anything. They own Kevin ya’ll
What if internationally they don’t like little short Black men. What then? Kevin greedy. He want it all.
3:13 PM, Companys take their license back becuase they don't llke the products your their name is associated with.
That's messed up. They can put his name on anything and he has no say.
So now Kevin is going to sell us everything. He’s not even hot anymore. Luke warm maybe. Definitely ahead of his pack.
I guess this is a way to invest in the future. Hope it works out for him. People thought selling the music catalog was weird but now it is almost common place for those who thought owning their masters would be the best investment for the future.
Post a Comment