Earlier this week reports showed ratings for the Academy Awards show were the lowest in eight years, which many attributed to the boycott launched by Jada Pinkett-Smith over the lack of diversity in Oscar nominations [click here if you missed that].
Turns out Black viewership only dropped a tiny bit...
According to Nielsen Black viewers only dropped by 2% this year with 3.22 African Americans tuning in.
Considering more than 34 million viewers watched in total would it have even mattered if 3. 22 million Black viewers tuned out?