Thursday, March 03, 2016

Black Viewers Did Not Boycott the Oscars

Earlier this week reports showed ratings for the Academy Awards show were the lowest in eight years, which many attributed to the boycott launched by Jada Pinkett-Smith over the lack of diversity in Oscar nominations [click here if you missed that].

Turns out Black viewership only dropped a tiny bit...

According to Nielsen Black viewers only dropped by 2% this year with 3.22 African Americans tuning in.

Considering more than 34 million viewers watched in total would it have even mattered if 3. 22 million Black viewers tuned out?