Tuesday, January 09, 2018

H&M Issues a Formal Apology

Fashion retailer H&M issues a formal apology for dressing a Black child model in a hoodie with the phrase 'Coolest Monkey in the Jungle' across the front...

From H&M
To all customers, staff, media, stakeholders, partners, suppliers, friends and critics. We would like to put on record our position in relation to the image and promotion of a children’s sweater, and the ensuing response and criticism. 
Our position is simple and unequivocal – we have got this wrong and we are deeply sorry.
9 JAN, 2018
H &M is fully committed to playing its part in addressing society’s issues and problems, whether it’s diversity, working conditions or environmental protection – and many others. Our standards are high and we feel that we have made real progress over the years in playing our part in promoting diversity and inclusion. But we clearly haven’t come far enough.
We agree with all the criticism that this has generated – we have got this wrong and we agree that, even if unintentional, passive or casual racism needs to be eradicated wherever it exists. We appreciate the support of those who have seen that our product and promotion were not intended to cause offence but, as a global brand, we have a responsibility to be aware of and attuned to all racial and cultural sensitivities – and we have not lived up to this responsibility this time.
This incident is accidental in nature, but this doesn’t mean we don’t take it extremely seriously or understand the upset and discomfort it has caused.
We have taken down the image and we have removed the garment in question from sale. It will be recycled.
We will now be doing everything we possibly can to prevent this from happening again in future.
Racism and bias in any shape or form, conscious or unconscious, deliberate or accidental, are simply unacceptable and need to be eradicated from society. In this instance we have not been sensitive enough to this agenda. Please accept our humble apologies.


Anonymous said...

Fuck you and double fuck your "apology".

I will continue to spread the word.

Anonymous said...

This H&M stunt was just TPTB telling the world how they really feel about black people. Sure they apologized and will take a small loss. But at this point they don't even care.....The question is... WILL BLACK PEOPLE STOP BUYING THEIR CLOTHS NOW????????

L. Eller said...

^^ I haven’t bought those disintegrating clothes in years. They are so cheaply made. That and their sister company forever 21. Yuck.

Anonymous said...


I never bought those rags but that's not to say that I would have NEVER purchased anything from them.
At this point these bitches can FORGET IT.
My black dollars gonna stay in my black pockets and these mfs can kiss my black ass...JUST like that.

Anonymous said...

Appropriate but the question is where were the parents of this child because he certainly didn't drive himself to this shoot.

prissa o said...

Too Long / Didn't Read-

H & M - thou doth protest too much (SMH)

Like the esteemed, dearly departed Maya Angelou said - when a person (or entity) shows you who they are BELIEVE THEM!!!

Nothing else needs to be said. If I were this young brothers parents, I would sue Posthaste - on the grounds that you tarnished my sons image and diminished his future earning potential.

That poor child will forever be associated with this cooning buffoonery. Lawsuit submitted. Check and Mate BITCHES.


AJ said...

People keep asking where this child's parents were during the shoot. Due to modern advances and the need to save money at these shoots, the green screen is used abundantly and the typeface is often placed on the clothing after the shoot. This is also done to freely change the color of garments.

Anonymous said...

These last 10 years has been obviously foul. Where did all this racism and colorism come from? All of a sudden in a disrespectful blatant form? I feel like people who do the work is on drugs(heroine). I can picture them snorting coke or being high on herione, laughing saying, "yeh, yeh, do that one." While getting high at the same time. Like why don't they hire some Afro-Americans for the culture appreciation? We don't see what white people when they are together without us. Like everyone is for self, and would step-over anyone to make something relevant as idiotic as this one mistake for attention. Get over yourself narcissistic creatures, you are beneath me and the scum of the earth. Your downfall WILL BE EPIC!!!!!!

Anonymous said...

I hope all you are attending the PT conferences, letting the school districts know they are failing our youth, and actually being parents and not spending more time commenting on blog sites than playing with your children. All this fucking outrage over a fucking shirt and we only give a fuck because those idiots were dumb or racist to put the white boy in the monkey suit. And in a few months it'll be another fashion "mishap.." We shoulda been raising hell about a shit load of more important issues involving our children.

Anonymous said...

OMF! You all check out Trump's bad lip reading on the National Anthem. He really don't know the words. Narcissist people are going to be heated by this fuckery. Enjoy.

Anonymous said...

Ok first @10:48 I attend to whatever parental responsibilities that I have ten times over but even if I didn't it still wouldn't have shit to do with what these pigs at H&M did. There is no correlation and the effort to make one is weak at best. Fuck off too.

@11:08 omg I saw that and just shook my head..This the same fool that wants everybody to salute or stand or wtf ever and be proud patriotic Americans but wtf if our President dont even know or honor the anthem?

Did somebody say Easter? Shit can't get here fast enough.

Anonymous said...

H&M launched in Johannesburg, South Africa 2 years ago and they featured huge billboards all over the city. Not a single person of color was represented in their campaigns. As you can imagine black South Africans were not here for it and tweeted the company up a storm.

The company came out with a bold explanation that only threw salt on the wound. And I quote “H&M has a major impact and it’s essential for us to convey a positive message.” So basically they said "fuck you, blacks do not convey positively, now continue to buy our shit as we take over your local market". Like an idiot I kept shopping there. The irony is they used all the local black celebrities at the launch parties and as brand ambassadors. 

Fool me once, shame on you, fool me twice, shame on me. I will no longer support them. Their clothes are poor quality anyway.

Anonymous said...

True Europeans especially black Europeans consider shopping at h&m is equivalent to shopping at the defunct Conway that was located on 34st in nyc. Therefore they need patronage the store in Europe much less in America. Conway sold cheap poorly made clothes same as h&m. No one was really buying their clothes in Europe so they crossed over to America to procure new fresh customers to support their business.

Anonymous said...

They knew what they were doing and ment to do it! Plain and simple, it was ment to send a message to black people who run behind the brand name clothing companies, they just told black people just how all of them really feel, so when your rock'en your Gucci this and Coco Chanel that remember how they feel about you truthfully all of u run break down doors to get at the ugly ass Jordans they put out every year remember how they really feel just what that little boys shirt says ur a monkey to them powder face fucka's

Anonymous said...

is Adidas next on the list of merch you arent going to buy because they just posted an ad with a black man and the word Predator under it.

Anonymous said...

They're cancelled in my book and I will no longer spend my BLACK dollar where the hand it's attached to is not respected. Their first apology was a canned take it or leave message and so, Imma leave it.

Good day H&M.

Anonymous said...

H&M is pulling a stunt. No need to get excited just stop shopping in their stores forever

Anonymous said...

Y all know who Black Pete is?.
Europeans celebrate that derogayory racist image every year. This is how they roll
This apology, if you can call it that is
hardly sincere.

Anonymous said...

Buy black! I just purchased a bag online at Shanieism.com! This bag is the "shit" without the racist BS.

TheBarberLady said...

First of all, H & M clothes are cheap and poorly made and don't deserve to be purchased. Secondly, Isn't this H & M's 3rd or 300th time "accidentally" being hella racist. It is not an accident. I do not accept your apology. Eat a dick.

Anonymous said...

I make my own clothes so I never buy from ant of these racist ass clothing line

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