Wednesday, June 17, 2020

Quaker Oat Discontinues Aunt Jemima Brand After Racist Origin Goes Viral

This week Quaker Oats announced there were rebranding Aunt Jemima Pancakes and Syrup after a Tik Tok video exposing its racist origins went viral...

Just hours after Aunt Jemima began trending on social media Quaker Oats released a statement acknowledging the 130 year old brand mascot was based on a racial stereotype and announced they would be rebranding in order to make progress toward racial equality.

Quaker Oats also promised to donate at least $5 million over five years “to create meaningful, ongoing support and engagement in the Black community.”