Wednesday, June 17, 2020

Quaker Oat Discontinues Aunt Jemima Brand After Racist Origin Goes Viral


This week Quaker Oats announced there were rebranding Aunt Jemima Pancakes and Syrup after a Tik Tok video exposing its racist origins went viral...



Just hours after Aunt Jemima began trending on social media Quaker Oats released a statement acknowledging the 130 year old brand mascot was based on a racial stereotype and announced they would be rebranding in order to make progress toward racial equality.

Quaker Oats also promised to donate at least $5 million over five years “to create meaningful, ongoing support and engagement in the Black community.”

28 comments:

Anonymous said...

Uncle Ben will be next!

Anonymous said...

That was No need for all of that but that was funny.

Alma's Daughter said...

A day late and a dollar short. Fuck Quaker Oats. I eat Coaches oats.

R in NYC said...
This comment has been removed by the author.
Anonymous said...

^^Right...they already re-branded when they took the "kerchief" off and gave her a perm...wtf can they do besides pay the black family that created them ingredients

R in NYC said...

It took a tik tok video to shame them into rebranding.🙄 They knew that ish was racist.

Anonymous said...

‘Aunt Jemima’ Is The Oldest (Most Beautiful) Daughter Of Job- If They Researched Past 110 Years They Would Know THAT She Was A Conjuring Woman Highly Respected For Her Talents & Gifts .

She Is The Spirit Of ‘La Madama’ - Worshipped & Honored By Many .

But Niggas & They Fake Ass Outrage Love To Find A Problem W Everything & Is Why-Collectively?!

Thee Most Conqured Species On The Planet Lolw

Anonymous said...

@9:37....what?

Ella M Nopea said...

Change the faces in the executive offices. You already changed the face on the box.

Alma's Daughter said...

I met women of the La Madamas in Havana and the only thing they had in common with that Quaker Oats hoe is the clothing. That's it. Nothing more.

Anonymous said...

Ridiculous, folks just being petty at this point.

Anonymous said...

@Ella. That's it...bring black marketing execs to the table. Funny i say that, bc I've sat a many tables discussing our demo and them mf's still don't listen...

Anonymous said...

@ 9:37 Have you had your coffee yet?

Anonymous said...

Birch Benders or Trader Joe's tastes better anyway.

Anonymous said...

We have to keep knocking Yt folks on the head to make a change on subjects they already knew were racist and they didnt care to change before. Lets keep pushing forward my ppl.

ms mac said...

I'm all for change but I'll pass on all the faux outrage. Google's been around for a minute so I don't understand why people are acting like this is some new information. And even without knowing the historical background, enlightened and unenlightened Black people alike kept eating the shit outta Aunt Jemima pancakes, along with Uncle Ben's and Cream of Wheat for decades upon decades knowing the images alone represented something stereotypically negative.

These crakkkas are only answering the call to change because the spotlight is now on them and they don't want their bottom line affected. But so what if they change the packaging but continue their systems of internal exclusions and discrimination? Yes, we should call them out but I hope folks don't think it's a victory just because of some surface solutions. If Black folks really wanted to send a message to these companies we could just stop buying all their products. But I doubt that'll ever happen.

Anonymous said...

Is Mrs Butterworth's in the same boat? It's hard to tell exactly what the bottle is supposed to be but when I look it up, she is notbrought up as a racist mascot like Aunt Jemima is.

Anonymous said...

Everyday the same coons, biracials, and mulattoes show up here and comment. They show their disdain and hatred for black folks. Another day same shit.


Niyabinghi/ObeahWomanWarrior said...

LMMFAO I Love My People!!! not tuday bitches!!! Lawd!!!!

Anonymous said...

@11:26

Because this is Gen Z. Their dumb parents didn't educate them as children so this stuff is "new" to them. Now they can watch Gone with the Wind and learn why Lizzo is so popular with whites.

Anonymous said...

12:!5PM whos the coon? I don't see nobody on here cosigning Quaker Oats fuckery.

Anonymous said...

2:15pm Bitch, if you have to ask you're the coon. Go and eat your pancakes, then take your nap. You're a pain ass!!!!

Anonymous said...

2:53p Bitch, I didn't even write anything so fcuk off. Yo mama a coon and a bitch, BITCH!

Anonymous said...

3:30pm Not today BITCH. Fuck YOU! I can't say shit about that whore of mammy you have, because you don't even know who she is. You were raised by a pack of wolves and it shows.

Anonymous said...

Snitch, you need an age restriction on this site. All these damn teenagers bored from the quarantine and now bored since school is out and the can barely go anywhere. They coming on here with opioid-baby nonsense!

Anonymous said...

@8:42pm I have better idea instead of complaining every fucking day just LEAVE and never come back. That will solve your whining problems.
Do you think Ms. Snitch will miss a malcontent like you?? NO WAY! All you do is talk about drugs, your ass should go to rehab and detox, bitch. GTFOHWTBS!

This is Ms. Snitch's blog HER RULES.

Snitch has hand puppets said...

@8:58 SNITCH IS THAT YOU?

You know it's a damn graveyard on RWS. The comment section on this site got more cobwebs than Queen Elizabeth's coochie. So I'm guessing you posting comments so more people can come in???

Anonymous said...

How about giving the family of this exploited black woman the proceeds from the earnings of the aunt jemima brand. SMDH at the folks who are happy that she got a perm and some makeup and that's enough to fix the injustice. This brand was supposed to appease white housewives that were nostalgic about the end of slavery. Nothing more nothing less.

Post a Comment