Thursday, November 10, 2022

Adidas Will Continue to Sell Yeezy Designs


Last month when Adidas announced they were cutting ties with Kanye West after he made a string of antisemitic comments the sports apparel brand confirmed they were the sole owners of all Yeezy designs [click here if you missed that]. 

Now Addidas confirms they will continue selling Yeezy... 

From CNN
Adidas (ADDDF) ended its sneaker partnership with Ye, formerly known as Kanye West, last month after the musician’s anti-Semitic tirade. But Adidas (ADDDF) will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding.
The company said it’s the sole owner of all Yeezy line design rights for both existing and future colors and versions. Selling the sneakers under Adidas’ own branding will save the company about $300 million in royalty payments and marketing fees.
“Going forward, we will leverage the existing inventory with the exact plans being developed as we speak,” Adidas finance chief said Wednesday Harm Ohlmeyer.

14 comments:

Ohwell said...

Did they buy the designer patent? Or are they stealing profits?

Anonymous said...

He clearly sold off his brand to them so they got it

Kendall said...

When are yall gonna realize Kanye has always been a mildly talented moron who just happened to rub elbows with the right people.

Anonymous said...

Kanye signed the Adidas contracts back in the days when he claimed to be sane. So desperate he signed away his name and his rights. Cared more about the appearance of success than maintaining actual control of his name and his product. Tee hee.

Anonymous said...

He getting screwed with no Vaseline.

Anonymous said...

I won't be buying no adidas nothing

Anonymous said...

@1:24 it’s not slavery if you willingly signed your name to it.

Anonymous said...

@1:24 Well according to Ye, slavery was a choice. So with that logic, including your comment about this being modern day slavery, this was in fact HIS choice.

Anonymous said...

Is this your GENIUS???????!!!

Anonymous said...

Adidas has always owned the patent to the shoe designs. The only thing Kanye owns is the name "Yeezy". So they are no longer using his name to sell their shoes. Everything is not slavery.

Anonymous said...

Kanye signed with all those yes men around him, like Dave did when he signed his contract to do his show. Both got screwed in the end, but Kanye is on a self destruct path.

Anonymous said...

It is slavery because he didn't have the rights to the designs that he didn't design. lOL

Anonymous said...

If you so called don't like the man, why are you still using his name or even his designs. This sounds like bs, they got their reason to steal his likeness... To me if I didn't support someone I wouldn't still use their art. I hope nobody buys them anymore.

Anonymous said...

@8:11 They own the designs, they always have since the beginning. They aren't using his likeness because they removed his name. They shoes are their designs not his, he only owns his name and they aren't using his name anymore.

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