Thursday, November 10, 2022

Adidas Will Continue to Sell Yeezy Designs

Last month when Adidas announced they were cutting ties with Kanye West after he made a string of antisemitic comments the sports apparel brand confirmed they were the sole owners of all Yeezy designs [click here if you missed that]. 

Now Addidas confirms they will continue selling Yeezy... 

From CNN
Adidas (ADDDF) ended its sneaker partnership with Ye, formerly known as Kanye West, last month after the musician’s anti-Semitic tirade. But Adidas (ADDDF) will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding.
The company said it’s the sole owner of all Yeezy line design rights for both existing and future colors and versions. Selling the sneakers under Adidas’ own branding will save the company about $300 million in royalty payments and marketing fees.
“Going forward, we will leverage the existing inventory with the exact plans being developed as we speak,” Adidas finance chief said Wednesday Harm Ohlmeyer.