Thursday, March 23, 2023

Beyonce and Adidas Part Ways


Four years ago Beyoncé partnered with Adidas for the relaunch of her athleisure line Ivy Park [click here if you missed that]. 

The partnership has come to a bitter end...

Beyoncé and Adidas are breaking up.
A source close to the situation tells The Hollywood Reporter that the Grammy-winning entrepreneur and the German lifestyle brand have mutually agreed to part ways.
In 2018, Beyoncé entered a creative partnership with Adidas, where she relaunched her Ivy Park activewear line and also developed new footwear and apparel for the brand.
But there has apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.

19 comments:

R in NYC said...

This is part of the reason:
Sales of Beyoncé’s Ivy Park streetwear collaboration with Adidas dropped by 50% in 2022 to $40 million, far below the company’s projection of $250 million, according to a Wall Street Journal report.

The King Of The Real said...

Kanye ripple effect

Anonymous said...

Ivy Park = House of Dereon

Anonymous said...

Kanye was funding that

Unknown said...

Lol I thought this was a tax write-off. Who the h3ll was wearing this shyt? You'd think after house of detour, Beyonce would bow out of the fashion game smh...

Anonymous said...

Well for one, I never see regular folks wearing her clothes, not even the “it” girls because it’s hard to find.

Then when you do find it(online) the prices are absurd.

Three, she don’t even wear her brand.

If she spent less time hiding, and maybe let paparazzi catch a photo or 2 of her, and maybe the fam wearing IP, it might actually sell(cuz I’m convinced she gives it all away to celebs to promote on ig).

Heck, even if she go live on her platforms doing a IP haul, or something, people might just buy it…once again if they can find it.

angelpat2812 said...

That crap is ugly! There's that!

Anonymous said...

@7:38 you speak the truth. Does she even wear it when she performs?

Anonymous said...

I guess it wasn't pulling in numbers like Savage Fenty. Beyonce is always trying to out do someone else. And was it even in a variety of colors. She come out with something else next to take more money from her delusional fans.

Anonymous said...

Beyonce is mad because Rihanna stood still dripping in billionaire diamonds and got a standing ovation. Now Beyonce is assessing her endorsements to see how she can catch up to Rihanna.

I mean I've only ever heard Jay Z defend Rihanna. When the world accused Beyonce of a fake pregnancy her husband said null. He allowed his wife who made him mainstream to be humiliated about their first child's birth into today.

Anonymous said...

Beyoncé is a narcissist. She acts like a silent Kanye.

Anonymous said...

8:05 hella ugly

Anonymous said...

These 'urban' poster so quick to compare Bey to Rih or claim her line was not it. Umm.. Jessica Simpson has a fashion line as well as SEVERAL other celebrities. Just because it isn't high-fashion doesn't mean it isn't a decent stream of revenue

Anonymous said...

@3:32 if it was decent stream of revenue, she would've kept it around. Beyonce is all about money just like her husband.

Anonymous said...

I will not wear celeb brand clothing.

Anonymous said...

7:10 House of Damnitswrong

Anonymous said...

B's new collection designed by Balmain is fire.
https://www.vogue.fr/beauty-tips/diaporama/all-the-new-pieces-in-the-ivy-park-collection-by-beyonce/51222#intcid=_vogue-fr-bottom-recirc_31eff369-7c2d-4f94-b522-f6b8051b6863_similar2-3

Anonymous said...

3:32
Jessica probably didn’t have overly high expectations of reaching $250 million in sales. She lays low and just let her line do what it do. I don’t even see her promoting her line. I’ve heard it was affordable, not cheap material. Things that are the opposite of Beyoncé clothes. Only a greedy moron would think $40 million in sales is bad.

Anonymous said...

The crap was not cute and grossly over priced.

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