From La Lettre
Jean-Jacques Guiony, CEO of Moët Hennessy, wants to deconsolidate the Sir Davis whisky, launched in 2024 with the pop star, from its accounts, just as he did last year with its premium tequila Volcan de mi Tierra. This strategy aims to refocus on the core businesses of LVMH's wines and spirits division at a time when results are looking bleak.
2 comments:
It's either Hennessy or Jack Daniels.
Honestly I know that was part of her whole “southern” schtick but who the hell drinks whiskey ? I know she doesn’t… my pops and older West Indian people I know drink scotch which is different but this American whiskey. There are so many other brands.. idk 🤷🏽♀️ doesn’t look good…
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